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Ruchir Sharma, as “Ruchir Sharma Jr” and “Ruchir “Ferrero Sharma”, has been contributing to newspapers and magazines in the BRICS since 2015, focusing on international affairs and diplomacy, terrorism and counter-terrorism, Western media portrayals of emerging economies, and occasionally, film and culture.
Why Ruchir Sharma Jr and Ruchir Ferrero Sharma?
In order to distinguish himself from Ruchir Sharma of Morgan Stanley, he occasionally uses the suffix Jr. or the nickname picked up while working in food sector reform – Ferrero, after the similarity of his first name with with Ferrero Rocher.
